Jarlsberg goes "green"
Oct. 28th, 2008 09:52 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
gordonzolaI get a fair amount of cheese advertising sent my way. I can't complain and I don't usually mock. But sometimes mocking is just what is deserved.
This ad (I cut off the contact info) came to my attention. "Jarlsberg Goes Green"? What could this mean? No more potassium sorbate in the rind?* A committment to buying milk from small farms? Instituting herd limits and requiring grazing? Insisting on wind power and methane digesters on the farms they buy from?** No, I thought, probably some pseudo-green thing like buying carbon offsets to mitigate shipping cheese all over the world.
In fact, it's not even that. No, Jarlsberg is offering consumers an 80% post-consumer waste bag with proof of purchase.
Wow. How can the other corporations let them get away with this? Truly every day is earth day when you eat Jarlsberg cheese. Earth-rapers fear the wrath of the mighty, mighty cheese company giving out mostly-recycled shopping bags with cute pictures of cows!
* Ha. while looking into this ad I found that they finally did do this in June. Now, that would have been a useful, reality-based trade advertisement.
**I have no reason to believe that Jarlsberg is any worse than other large dairy cooperatives. Being in Norway, whaling issues aside, they probably have tougher environmental laws than in the U.S. But c'mon. Plus their website is written in corporate-speak indecipherable to anyone looking for real information. ETA: much Jarlsberg is now made in the USA so this footnote is now less meaningful. Thanks Steve!
This ad (I cut off the contact info) came to my attention. "Jarlsberg Goes Green"? What could this mean? No more potassium sorbate in the rind?* A committment to buying milk from small farms? Instituting herd limits and requiring grazing? Insisting on wind power and methane digesters on the farms they buy from?** No, I thought, probably some pseudo-green thing like buying carbon offsets to mitigate shipping cheese all over the world.
In fact, it's not even that. No, Jarlsberg is offering consumers an 80% post-consumer waste bag with proof of purchase.
Wow. How can the other corporations let them get away with this? Truly every day is earth day when you eat Jarlsberg cheese. Earth-rapers fear the wrath of the mighty, mighty cheese company giving out mostly-recycled shopping bags with cute pictures of cows!
* Ha. while looking into this ad I found that they finally did do this in June. Now, that would have been a useful, reality-based trade advertisement.
**I have no reason to believe that Jarlsberg is any worse than other large dairy cooperatives. Being in Norway, whaling issues aside, they probably have tougher environmental laws than in the U.S. But c'mon. Plus their website is written in corporate-speak indecipherable to anyone looking for real information. ETA: much Jarlsberg is now made in the USA so this footnote is now less meaningful. Thanks Steve!
