Shopping with PRIDE
Jun. 10th, 2002 12:14 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
gordonzolaTrade magazines are great. Packed full of lies yet unvarnished in so many ways. Here are some interesting facts about gay consumers, brought to you by a wine company that’s an official SF, LA and Houston PRIDE sponsor (parentheticals are my comments):
-77% of the gay community believe in "indulging themselves" and 57% prefer to "buy top of the line" (one can’t help but wonder how "Indulging" was defined?)
-63% of gay and lesbian customers said they are willing to pay more for products from companies that are "gay and lesbian friendly". (37% presumably were Log Cabin Club members who prefer to pay more for products from companies that hate gays and lesbians.)
-The gay community represents 16.5 million affluent, loyal, trend-savvy consumers with $450 million in buying power.
The message: "Buy our wine, put a rainbow flag near it, and raise the prices through the roof! What a bunch of suckers."
(Coming soon: a review of the Gay Shame 2002 awards)
-77% of the gay community believe in "indulging themselves" and 57% prefer to "buy top of the line" (one can’t help but wonder how "Indulging" was defined?)
-63% of gay and lesbian customers said they are willing to pay more for products from companies that are "gay and lesbian friendly". (37% presumably were Log Cabin Club members who prefer to pay more for products from companies that hate gays and lesbians.)
-The gay community represents 16.5 million affluent, loyal, trend-savvy consumers with $450 million in buying power.
The message: "Buy our wine, put a rainbow flag near it, and raise the prices through the roof! What a bunch of suckers."
(Coming soon: a review of the Gay Shame 2002 awards)
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Date: 2002-06-10 03:37 pm (UTC)no subject
Date: 2002-06-11 10:29 pm (UTC)